7 marketing tactics when money gets really tight
When your finances are experiencing bad times, you have to think about more creative and creative ways to move your business forward. Many people find that when times are tough, businesses have to give in. You don't have to think that way. If you start to deviate from your intended route, you will simply be pushed out of the market, and then it will become much harder to get back on the rails.
Guerrilla marketing is a strategy that will allow you to use all the out-of-the-box ideas, your time and energy to get the results you want. It doesn't only work in bad times and will work even when you're doing well. You may find it helpful to set this strategy aside for a while, so that you can come back to it and use it when you need to.
Let's break down seven tactics that are time-tested.
1. Target a specific demographic or find a specialized niche
One of the cheapest and fastest ways to get financial performance is to learn one specific niche and get into it.
Think about it longer. If you own a daycare center, you're more likely to want to target parents who are close to your branches. Why do you need a broad marketing network? It will only waste your finances, and it's not likely to do much good. Now think about narrowing down your marketing network even more. For example, from ten miles to five. That way you can gather more information about your parents. You'll be able to figure out who your target audience is and who you have to work with. If you focus on a small group of people, it will be much easier to match their interests.
2. Content and blogging
If you want to communicate with audience, then you need your own blog. Blogs are free and you can determine how often you are willing to update them. People have been familiar with blogs for a long time, so they won't be confused if they see that word in a search result.
You can share your thoughts, strategies and plans. People can read your opinions about certain products or how you see the market developing. You can use the blog for any purpose. Maybe it will be your journal or diary. The customer will be interested to know what's going on behind the curtains of their favorite restaurant.
3. Social media
Social media has been in our lives for a long time and it's a great way to freely express your opinions online and engage people.
If you want to make the most of social media, you need to understand a simple truth. On social media, you need to be different. You need to be able to stand out if you want people to notice you. What will be your unique offering? How will you differentiate yourself from thousands of other companies on a platform like Facebook? Customers need to notice you among the countless competitors and they need to be interested in what you offer.
To make sure your efforts are not in vain, it's important to make sense out of what you're doing. Always follow two goals with every post: engaging the customer and pushing them to take action. The customer should want to say yes when they are on your page.
4. Cooperating with influencers
No matter what kind of business you are in, there are already people on the internet who have an audience and know how to make content. Chances are, for a fee, these people will be willing to help you promote.
Let's say you own a restaurant in Boston and you want more people to know about your restaurant. You should then search Instagram, Youtube, Facebook, and Twitter for people who produce content about that city. It would be ideal if the content is related to food in Boston. Contact these people and think about your collaboration. Your partner may already have some ideas and you won't have to think about how to promote the content. By coordinating together, you'll be able to create something that's interesting and appealing to people.
5. Join people who are related to the field in which you work
Your membership in a group or organization that is related to your business can be very valuable. You can learn from other people's experiences, gain new ideas for yourself, and seek new perspectives. Sometimes this can be very helpful to your development.
6. Getting involved in the community
You get what you are willing to invest. An entrepreneur has only two of the most valuable resources. Time and money. It's important to invest those resources where your spending will pay off. Being involved in the community will give you the opportunity to meet a lot of interesting people. You will be able to find someone who could be your business partner, or an employee of your organization. Talented people are always eager to find their own kind.
7. Free samples
I like going to small markets where everyone can have their own booth of merchandise. What do such markets have in common? Often they have some products or samples that you can try for free. This will get you to taste the product and encourage you to buy it.
Free is a great word for marketing. Often, being able to give something to a customer for free can more than pay for all your expenses. Think about how often have you used something for free, and did you buy the product afterwards?
These are just some of the many tactics you can use in your business if you don't have a lot of money. Each of them can get you great results if you use them correctly. The important thing is to find what you need, and then your competitors won't even know what helped you beat them.
Was this article helpful?10 Posted by: 👨 Joseph N. Lewis